What statistics say
According to ARMO (Romanian Association of Online Shops) in 2020, online sales in Romania increased by 30% compared to 2019, compared to an increase of only 20% in 2019 compared to 2018.
The EUROSTAT report of January 2020 shows that more than 85% of Romanians have used the internet at least once in the last 12 months.
The same report states that over 45% of Romanian internet users have made at least 1 online purchase in the last 12 months.
What do these statistics mean for your ecommerce business?
The Coronavirus pandemic has accelerated the upward trajectory of online shopping and increased people’s trust in online shops.
The main reasons why they choose to order products online are convenience, a wide range of products and especially home delivery.
As online sales have grown, so has the number of online businesses, with many brands having to migrate online due to restrictions and quarantines.
Bottom line.
The ecommerce market has become more competitive, and your online business needs to perform.
We’re a Full Stack Agency, and that means meeting every need your online store has with results. Every campaign starts with thorough Research and analysis based on business KPIs. The experts on the Aspendos team make every decision based on hard numbers and data that ensure your profits are consistent and growing.
High-performing, data-driven Shopping, Search & Display campaigns that bring you customers across all Google platforms.
Your online store and web pages will provide a delightful experience for customers who visit your site and will engage through design.
Ads based on performance metrics and optimized to attract qualified leads and customers from multiple market segments.
Your webshop will accelerate up the Google Hierarchy to the top positions by optimizing the text and links on your site.
Higher sales among customers who have already bought from you and are in the database we grow with each campaign.
We optimise digital pages and processes to attract the maximum number of customers with the lowest budget and highest ROAS.
Hello,
My name is Daniel Birtaș and I am the founder of Aspendos Agency.
The reason I decided to start a team was to provide clients with what they lack: real, numbers-based results.
Most agencies talk about growing and developing your business, but in Romania, we still have a lot to learn about that.
And over 6 years of experience and international collaborations have shown me that we can do better.
We set out with the idea that we can do better, with the moral responsibility to provide transparency in the whole process, clarity and results.
Our aim is to provide you with the services you need and we believe in open, honest and committed partnerships.
We want to be the brand that sets a new standard for agencies in Romania, with better results at fair prices.
We offer a full range of digital marketing services, so that your ecommerce business can find the right solution, the desired quality and the promised results in one place.
And this is possible with the help of our team of professionals, who do things with the dedication that only true passion for what you do brings.
I invite you to meet them.
CEO & Marketing Strategist
COO & Marketing Strategist
Brand Strategist
Marketing Strategist
CEO Assistant
Media Buyer & Creatives
Media Buyer & Creatives
Email Marketing & SMS Marketing
Copywriter
Head of SEO Department
Transaltor
Creative Director
„The collaboration with Aspendos Agency started 2 months ago, following a recommendation and at a time when the drhelen.ro business was in a financial and motivational collapse. The Aspendos specialists managed to (re)put the online magazine's activity on the Google Ads and Facebook Ads side. We are hoping for future growth, an increase in sales, as there is now a real sense of business potential with the support of Aspendos Agency! I recommend the solutions offered by Aspendos Agency, to all businesses starting out and looking to scale.” - Cioplean Marian-Ionut (drhelen.ro)
Profesionalism, implicare, promptitudine si lista poate continua. Este tot ce imi doream de la un partener de afaceri! Felicitari pentru tot ce faceti!
„I'm that kind of customer who expects more than promised and pays more than necessary. When you do business online, you can't always expect positive results, but with Aspendos I've had much more positive results. We have grown online stores, launched various projects, created strategies that have ensured me a What do our customers say monthly profit of 3 zeros in the long run.” - Bobon Razvan (nuntamea.ro)
„I started working with Aspendos about 2 years ago when I was just starting out. We were selling a few thousand lei a day at the time. Shortly after we started the collaboration the revenue started to increase, but also the budget invested. I agreed with all their proposals, I let them do everything from ads to websites. Now we sell more than 1 million lei monthly. Highly recommended!” - Marius H (www.zep.ro)
„Together we designed and developed a niche market in Romania. We are growing. Good and satisfactory results.” - Hanifi Andich (bazaaristanbul.ro)
„Professionalism, commitment, promptness and the list goes on. That's all I ever wanted from a business partner! Congratulations on all you do!” - Ana Iordan (nillux.ro)
Online shop with more than 3630 products, in the field of Tools.
Optimize and increase sales, after a 6 month period of declining sales.
After a thorough audit, starting from the Check-out and Thank You Page process and ending with the lead generation process, we discovered the causes of the drop in sales.
Pages were loading too slowly (7 seconds – recommended speed is max. 3 seconds)
Essential information was missing from the product page (warranties, delivery, payment methods), which increases the page conversion rate if included
Unhelpful product information, which loaded the page unnecessarily
Outdated design, “Add to cart” buttons that didn’t stand out and an overly complicated checkout process
We built a strategy based on the client’s goals and agreed to rebuild the online store from the ground up to increase its overall performance, which was felt in sales with each subsequent campaign run.
That said, we started Facebook Ads campaigns on 24 July with a budget of 1000 lei. The results were satisfactory so in a short time we scaled to 3500 lei per day budget, and sales of at least 23,000 lei per day.
Since we saw that it was very profitable, we tried new campaigns and increased the budget to 5000 lei per day in September. After more testing and analysis, I realized that indeed, at a budget of 5000 lei per day more sales come in, but the profitability rate drops.
For this reason, we found a sweet spot at 2000-4000 lei/day invested in Facebook Ads and we expanded to other promotion channels to attract more customers.
We started campaigns on Google Ads with 1000 lei, and after a short time after the ads were optimized, we doubled the budget on Google Ads, reaching 2000 lei invested / day.
In the meantime, the election campaigns came and the costs on Facebook increased, so we left the budgets at 2000-3000 lei / day to maintain the profitability rate.
The campaign results for September can be seen below, together with a screenshot for the whole shop period, i.e. 68 days.
Fill in the form with your details
We contact you to arrange a date and time for the discussion
We offer you a FREE Audit to find out where your business stands
We agree terms of collaboration and you complete an Onboarding Questionnaire
We start the Market and Competition Research and Analysis phase
Develop Global Strategy based on data and objectives
We implement from A to Z the steps and campaigns of the Strategy
Daily optimisation of accounts and campaigns based on the data obtained
We test different types of ads and scale only those that bring sales above the ROAS (Return on Ad Spend) set by you
On a monthly basis, we analyse together detailed reports, designed to steadily increase the number of sales
Fill in the form with your details and we'll contact you to arrange a chat.
office@aspendos.eu
Cluj Napoca, Transylvania, Romania
+ 4 0733 127 921
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